Skripsi

ANALISIS BAURAN PEMASARAN TERHADAP MINAT ANGGOTA BARU DI DOJANG TEKWONDO KOTA PALEMBANG

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Penilaian

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Taekwondo dojangs in Palembang City face challenges in retaining new members due to various marketing factors. This study aims to analyze the influence of the marketing mix on the interest of potential new members in joining Taekwondo dojangs. A quantitative research approach was employed, with data collected through questionnaires distributed to residents of Palembang City. The variables analyzed include product, place, price, promotion, people, process, and physical evidence. The results indicate that product, place, price, promotion, and physical evidence have a significant influence on the interest of new members. In contrast, the people and process factors do not show a significant impact. Furthermore, trust in the dojang does not directly affect the intention to join. These findings provide valuable insights for Taekwondo dojang managers in designing more effective marketing strategies to increase the number of new members. Key recommendations include improving facility quality, implementing more aggressive digital promotion strategies, and ensuring price alignment with the quality of services offered.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003724	T176985	T1769852025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1769852025

Publisher

Palembang : Prodi Magister Ilmu Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xviii, 265 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Bauran pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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