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KOMUNIKASI PERSUASIF LEMBAGA MASYARAKAT SEHAT SRIWIJAYA PALEMBANG DALAM KEPATUHAN PENGOBATAN PASIEN TUBERKULOSIS PARU

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Penilaian

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Palembang City was the largest contributor to TB cases in South Sumatra Province. As a form of support for the success of Tuberculosis treatment, which required 6–24 months, the Indonesian government, in collaboration with the Masyarakat Sehat Sriwijaya (MSS) organization, provided assistance services to patients throughout their treatment period. The organization, represented by Case Managers, Patient Support, and health cadres, accompanied patients by practicing persuasive communication. This study aimed to examine the persuasive communication strategies employed by the organization in assisting TB patients in Palembang City. It adopted Onong U. Effendy’s communication strategy concept. This research used a qualitative approach through data collection techniques, including interviews, observations, and document studies. The findings showed that persuasive communication, based on the applied communication strategy concept, encompassed four aspects: communication target (understanding patient characteristics), communication media (choosing face-to-face communication and instant messaging—WhatsApp), communication message objectives (providing understanding and motivation, building patients' emotional awareness, and encouraging behavioral change), and the role of communicators (acting as educators, motivators, and emotional support providers). By implementing persuasive communication using messages such as education, motivation, storytelling, and emotional support, TB patients were able to persist in adhering to their treatment until recovery. Keywords: Persuasive Communication, Masyarakat Sehat Sriwijaya, Treatment Adherence, TB Patients

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002073	T170160	T1701602025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1701602025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xii, 32 hlm.:ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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