Skripsi

PENGEMBANGAN MEDIA PROMOSI BERBASIS DIGITAL BRANDING DALAM UPAYA MENINGKATKAN PENJUALAN PRODUK UMKM TALENAN JEJE KOTA PRABUMULIH

---

Penilaian

---

This development research aims to produce a promotional media based on digital branding by utilizing social media. This research is a type of research and development (Research and Development) with the development model used is Borg and Gall, there are ten steps of research and development, but adjust to the location of the research so that researchers only do six stages, namely, Analysis and Potential Problems, Collecting information and Identification of Needs, Product Design, Product Development, Product Improvement and Product Trial. The data collection process through the initial analysis stage is by distributing a needs questionnaire, followed by product creation, validation by three experts, namely language experts, media experts and material experts. The analysis uses a Likert scale and a Guttman scale. Product trials are divided into two, namely one-to-one trials on three consumers and small group trials on eleven consumers. The results of the assessment of language validation, media experts and material experts with a very valid category. So that the media developed is valid for use as a promotional media. The level of practicality of one-to-one trials and small group trials with a very practical category as a promotional media. This proves that promotional media based on digital branding is practical to use as a promotional media. Keywords: Development, Promotional Media, UMKM, Empowerment, Digital Branding.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003696	T175907	T1759072025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1759072025

Publisher

Indralaya : Prodi Pendidikan Masyarakat, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xiv, 132 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

371.307

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Media Pembelajaran

Specific Detail Info

-

Statement of Responsibility

MI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment