Skripsi

FAKTOR DETERMINAN WILLINGNESS TO PAY (WTP) DAGING SAPI HALAL DI PASAR JEPANG: PERSPEKTIF MUSLIM INDONESIA

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Penilaian

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The analysis of Willingness To Pay (WTP) is crucial as it helps to understand the value perception of Indonesian Muslim consumers in purchasing halal beef in the Japanese market. By identifying WTP, producers can set appropriate prices and collaborate with the Japanese government in developing the halal food industry in Japan. This study analyzes the WTP of Indonesian Muslim consumers for halal beef in Japan, specifically in Mie Prefecture. It focuses on understanding the trend of halal beef, consumers’ WTP, and the factors influencing it. Data were collected through a survey method using questionnaires from January to March 2025, with 33 Indonesian Muslim consumers selected as respondents. The findings, using the Contingent Valuation Method (CVM), show that most Indonesian Muslim consumers have a WTP of ¥2,000/kg, making it an optimal price. The recorded average WTP is ¥2,051/kg, indicating a consumer group with relatively higher purchasing power. Multiple linear regression analysis identifies that income, length of stay in Japan, the last price paid for halal beef, and the weekly consumption amount of halal beef significantly influence WTP, whereas consumer age and the frequency of purchasing halal beef per week have no significant effect. This study has several limitations, including a relatively small sample size (33 respondents) and geographic limitations, as it was conducted only in Mie Prefecture. Therefore, the findings cannot be generalized to the entire population of Indonesian Muslims in Japan, and further research with a larger sample size and broader locations is recommended.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003691	T176745	T1767452025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1767452025

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025

Collation

xiii, 88 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Agribisnis

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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