Skripsi

PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PADA APLIKASI M.TIX DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the impact of electronic service quality (e-service quality) on customer satisfaction among M.Tix app users in Palembang. The research focuses on three key dimensions of e-service quality: efficiency, responsiveness, and system availability. This study used a quantitative approach and purposive sampling involving 100 respondents who had made at least two transactions in the past three months. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that all three dimensions have a significant effect on customer satisfaction, both individually and collectively. These findings emphasize the importance of improving e-service quality to maintain customer satisfaction in the digital entertainment service sector. This research provides practical insights for M.Tix management to enhance customer loyalty.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003665	T175931	T1759312025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1759312025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xvi, 131 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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