Text

PENGARUH TERPAAN KONTEN YOUTUBE DAN KETERLIBATAN INFLUENCER TERHADAP LOYALITAS PENONTON (Studi Pada Penonton YouTube Channel Ria SW)

---

Penilaian

---

The presence of social media platforms, especially YouTube, has brought significant changes to how society consumes information and entertainment, one of which is through video content. This study focused on how the exposure to YouTube content and the involvement of influencers influenced the loyalty of viewers of the Ria SW YouTube channel. The theory used in this research was the media dependency theory. The research method applied was a quantitative approach with non-probability sampling and purposive sampling techniques. The population in this study was the viewers of the Ria SW YouTube channel, which was infinite, and the sample size obtained was 384 respondents. The data collected were then processed using IBM SPSS 21. The results of the study showed that the content exposure variable partially had a positive effect on viewer loyalty with a t-value of 4.300 and a significance value of 0.000

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002031	T170070	T1700702025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1700702025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xiii, 83 hlm.; ill.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

302.207

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Komunikasi

Specific Detail Info

-

Statement of Responsibility

EM

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment