Skripsi

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN POP MIE MELALUI E-COMMERCE SHOPEE DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the influence of product attributes on purchasing decisions for Pop Mie through Shopee e-commerce in Palembang City. The research focuses on Pop Mie buyers to evaluate the extent to which product attributes influence consumer choices, with the goal of providing recommendations for future product development. Data was collected through the distribution of questionnaires to customers and processed using SPSS version 26. The analytical techniques employed include T-tests, F-tests, and Multiple Linear Regression Analysis. The results indicate that product quality influences consumer purchasing decisions. However, the variables of product features and product style & design do not have a significant impact on purchasing decisions. Among all the variables, product quality is the most dominant factor influencing consumers' decisions to purchase Pop Mie through Shopee e-commerce in Palembang City.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003649	T176749	T1767492025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1767492025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xvii, 136 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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