Skripsi

ANALISIS EFISIENSI PEMASARAN PADI DI KELURAHAN SEI SELINCAH KECAMATAN KALIDONI KOTA PALEMBANG

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Penilaian

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This study aims to identify the marketing channels, marketing functions, and marketing efficiency of rice commodities in Sei Selincah Sub-district, Kalidoni District, Palembang City. The research employed a descriptive qualitative method with data collected through observation, interviews, and documentation. The results showed two marketing channel patterns: Marketing Channel I, from farmers to large traders and then to final consumers and Marketing Channel II, from farmers to collecting traders, then to large traders, and finally to consumers. The marketing functions performed include exchange functions, physical functions, and facilitating functions. Marketing efficiency was analyzed through the calculation of marketing margins and the farmer’s share. The analysis revealed that shorter marketing channels are more efficient than those involving more intermediaries, as they yield a higher farmer’s share and lower marketing margins and costs. Keywords: Willingness to Pay, agricultural technology, rice farming, irrigation, economic factors of farmers. Keywords: marketing efficiency, marketing channels, rice, marketing margin, farmer’s share.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003622	T176120	T1761202025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1761202025

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025

Collation

xvii, 97 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Agribisnis

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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