Skripsi

ANALISIS EFISIENSI SALURAN PEMASARAN DAN FUNGSI PEMASARAN KOPI ROBUSTA DI DESA PAGARDEWA KECAMATAN MUARADUA KISAM KABUPATEN OGAN KOMERING ULU SELATAN

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Penilaian

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This study aims to analyze the efficiency of marketing channels and marketing functions of Robusta coffee in Pagardewa Village, Muaradua Kisam Sub-district, Ogan Komering Ulu Selatan Regency. The research employed a survey method with both qualitative descriptive and quantitative approaches. Sampling techniques included simple random sampling for farmers and snowball sampling for marketing institutions. The results revealed two marketing channel patterns: (1) farmers → large traders → consumers, and (2) farmers → collecting traders → large traders → consumers. The marketing functions identified include exchange functions, physical functions, and facilitating functions. Analysis of marketing margins and farmer’s share indicated that Marketing Channel I was more efficient, with a margin of IDR 5,858/kg and a farmer’s share of 90.70%. Meanwhile, Channel II had a margin of IDR 8,875/kg and a farmer’s share of 85.91%. Based on the farmer’s share threshold of ≥60%, both channels were considered efficient, but Channel I proved more advantageous in terms of marketing efficiency and profitability.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003621	T176116	T1761162025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1761162025

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025

Collation

xiii, 80 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Agribisnis

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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