Skripsi

PENGARUH RECOGNITION, REPUTATION, AFFINITY, DAN DOMAIN TERHADAP KEPUTUSAN KONSUMEN PENGGUNA TELKOMSEL DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the effect of Recognition, Reputation, Affinity, and Domain on the Consumer Decision of Telkomsel users in Palembang City. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study consists of all consumers who have used products and services from Telkomsel in Palembang City. The sampling method used is Purposive Sampling with a total of 100 respondents. This study used quantitative analysis, namely the t-test, F-test, and multiple linear regression analysis. The results indicate that Recognition (X1), Reputation (X2), Affinity (X3), and Domain (X4) have a significant simultaneous effect on Consumer Decision (Y). Additionally, the variables Recognition (X1) and Domain (X4) have a significant partial effect on the Consumer Decision variable (Y), with the most dominant variable being Domain (X4).

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001522	T139727	T1397272024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1397272024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2024

Collation

xvi, 51 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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