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IMPLEMENTASI KOMUNIKASI PERSUASIF KPU PROVINSI SUMATERA SELATAN DALAM MENINGKATKAN PARTISIPASI POLITIK PADA PEMILU 2024

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Penilaian

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This study aims to determine how the implementation of persuasive communication by the South Sumatra Provincial KPU increases political participation in the 2024 election. This study uses a qualitative descriptive method with a persuasive communication theory approach proposed by Melvin L. De Fleur and Sandra J. Ball-Rokeach. Research data were obtained from interviews, observations, and documentation. The results of the study show that the South Sumatra Provincial KPU applies various persuasive communication strategies, such as psychodynamic strategies, sociocultural strategies, and meaning construction strategies. The implementation of persuasive communication is carried out by the South Sumatra Provincial KPU in the form of using invitation sentences, delivering educational materials, using culture and motivational stories to using social media, through various programs they run. The use of creative visual-based content has proven to be more effective in attracting the attention of young voters. Through a persuasive communication strategy, the South Sumatra KPU conveys messages that strengthen political awareness and increase political participation in the 2024 Election. Keywords: Persuasive Communication, KPU of South Sumatra Province, Political Participation, Election 2024

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001961	T169497	T1694972025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1694972025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

ix, 69 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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