Skripsi

PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP REPURCHASE INTENTION PENGGUNA APLIKASI GOJEK PADA MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG

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Penilaian

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This study aims to analyze the influence of brand image and e-service quality on the repurchase intention of Gojek application users among students at Sriwijaya University, Palembang Campus. The research uses a quantitative method with probability sampling, specifically proportionate stratified random sampling, involving 100 respondents. The analytical technique applied is multiple linear regression analysis. The results show that the Brand Image variable (X1) has a positive and significant effect on Repurchase Intention (Y) of Gojek application users among students at Sriwijaya University, Palembang Campus, while E-Service Quality (X2) also has a positive and significant effect on Repurchase Intention (Y).

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003597	T176327	T1763272025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1763272025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xx, 173 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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