Skripsi

PERAN MODAL SOSIAL DALAM KEBERLANGSUNGAN USAHA PEDAGANG BUAH DI PASAR JAKABARING KOTA PALEMBANG

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Penilaian

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This study discusses the form and role of social capital in the sustainability of fruit traders’ businesses at the Jakabaring Market in Palembang City. The research uses a descriptive qualitative method. Informants were selected using a purposive sampling technique, involving a total of 8 individuals: 2 key informants, 5 main informants, and 1 supporting informant. Data were obtained from both primary and secondary sources through observation, interviews, and documentation. The findings of this study show that the forms of social capital possessed by fruit traders at Jakabaring Market include extensive networks, ingrained social norms, and mutual trust that strengthens relationships. Furthermore, the study also reveals that social capital plays a vital role in business sustainability by expanding business opportunities, maintaining stock availability, and ensuring stable sales through their networks. Social norms help preserve long-term relationships, while trust contributes to building a positive reputation for the traders’ businesses

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003580	T176084	T1760842025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1760842025

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2025

Collation

xvi, 168 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

301.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Sosiologi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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