Skripsi

KESADARAN MEREK DAN ATRIBUT MUTU MINUMAN KOPI DALAM KEMASAN SACHET

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Penilaian

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Personal packed instant coffee drinks is a beverage widely consumed by students. Various variants and brands of personal packed instant coffee drinks make consumer choices increasingly diverse. This study aims to determine brand awareness and sensory quality of several coffee drinks in sachet packaging. The selection of respondents was done intentionally (purposive) based on the habit of consuming instant coffee drinks in sachet packaging. Descriptive methods were used to analyze brand awareness of sachet coffee drinks based on the brand awareness pyramid and ranking tests for sensory testing of the Good Day, Torabika and Luwak coffee brands. Ranking test data were analyzed using variance analysis and continued with BNJ level of 5%. Good Day is the brand that is at the top of mind, Torabika is the most brand recall, the highest brand recognition is Luwak, and in the unware brand, respondents know the Good Day, Torabika, and Luwak brands well. Overall, the best brand awareness pyramid shape is the Luwak brand because it is in the form of an inverted triangle with the widest top of mind and the narrowest unware brand. The brand awareness value of Luwak coffee in sequence starts from Top of Mind 16%, Brand Recall 15%, Brand Recognition 15% and Brand Unware 3% to form a perfect inverted pyramid. Torabika brand coffee is the best and most preferred instant coffee in sachet packaging by respondents with an aroma level value of 8.5% and a taste level value of 19.5%. Based on the best solubility level, Good Day brand coffee is the most preferred coffee by respondents with a value of 11.9%.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003398	T175483	T1754832025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1754832025

Publisher

Indralaya : ., 2025

Collation

xvii, 107 hlm., ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

-

Carrier Type

-

Edition

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Subject(s)

Teknologi Pertanian

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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