Skripsi

PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI TIKTOK SHOP PADA PRODUK SKINCARE THE ORIGINOTE(STUDI KASUS MASYARAKAT KOTA PALEMBANG)

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Penilaian

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This research aims to determine the effect of Brand Awareness and Brand Trust on Purchasing Decisions through Tiktok Shop on The Originote skincare products, a case study of the people of Palembang City. The research method used is quantitative method. The data used in this study are primary data and secondary data. The sampling technique used was non-probability sampling technique with purposive sampling method with a sample size of 100 respondents. The analysis technique used is multiple linear analysis techniques using SPSS Statistic 27 for windows. The results of the t-test and F-test in this study indicate that the brand awareness and brand trust variables have a positive and significant influence both partially and simultaneously on purchasing decisions through Tiktok Shop on The Originote skincare products, a case study of Palembang city people. Keywords: Brand Awareness, Brand Trust, Purchasing Decisions

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003385	T175463	T1754632025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1754632025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xix, 132 hlm., ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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