Skripsi

PENGARUH CONTENT CREATION, CONTENT SHARING, CONNECTING DAN COMMUNITY BUILDING TERHADAP KEPUTUSAN PEMBELIAN WARDAH LIGHTENING SERUM AMPOULE DI KOTA PALEMBANG

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Penilaian

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The purpose of this study was to determine the effect of Content Creation, Content Sharing, Connecting, and Community Building on Wardah Lightening Serum Ampoule Purchasing Decisions in Palembang City. The research is using quantitative method. Data was taken from the results of a questionnaire filled out by 100 respondents with purposive sampling technique. The result of this research is Content Sharing, Connecting, and Community Building have a significant partial influence, while Content Creation does not have a significant influence. Simultaneously, Content Creation, Content Sharing, Connecting, and Community Building have a significant influence on the Purchase Decision of Wardah Lightening Serum Ampoule in the city of Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003571	T175993	T1759932025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1759932025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xx, 134 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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