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PENGARUH TERPAAN IKLAN EDUKASI BANK BCA “DON’T KNOW? KASIH NO!” TERHADAP PEMAHAMAN MASYARAKAT TENTANG LITERASI DIGITAL DALAM MENCEGAH PHISING

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Penilaian

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This study aims to determine whether there is an effect of exposure to BCA Bank's educational advertisement "Don't Know? Love No!" on people's understanding of digital literacy. This research uses quantitative research methods with non-probability sampling techniques, purposive sampling type of withdrawal, so as to obtain 89 respondents who are Sriwijaya University Communication Science students Class 2022-2024. The data obtained were then analyzed using simple linear regression analysis to determine the effect of each variable processed using the SPSS (Statistical Package for the Social Sciences) version 25 application. The results of this study indicate that partially exposure to advertising has a positive and significant effect on understanding digital literacy with a tcount value of 3.418 and a sig value (p-value) of 0.001. Simultaneously, advertising exposure has a positive and significant effect on public understanding of digital literacy in preventing phishing with an adjusted R2 coefficient of 31.3%.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003182	T174289	T1742892025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1742892025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xv, 59 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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