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PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEBSITE UNTUK MENINGKATKAN KUALITAS LAYANAN PADA PERUMDA TIRTA MUSI PALEMBANG

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Penilaian

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In the digital era, implementing web-based Customer Relationship Management (CRM) has become an innovative solution to enhance customer service quality. This study aims to implement CRM in the service system of the Regional Drinking Water Company (Perumda) Tirta Musi Palembang to facilitate customers in applying for new water meter installations and submitting complaints online.The research employs the Rapid Application Development (RAD) methodology, which enables fast and iterative system development. Data collection methods include observation, interviews, and literature studies. The findings indicate that the CRM-based system significantly improves customer service efficiency, reduces waiting times, and provides easier access for customers to conduct transactions and report issues.The study concludes that implementing a web-based CRM system significantly enhances the service quality of Perumda Tirta Musi Palembang. Future recommendations include optimizing system features, improving data integration, and strengthening communication strategies with customers.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003177	T173617	T1736172025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1736172025

Publisher

: Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2025

Collation

viii, 100 hlm.; ilus.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

005.307

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sistem informasi

Specific Detail Info

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Statement of Responsibility

EM

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