Skripsi

 ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN BERAS KOMERSIL PERUM BULOG KOTA PALEMBANG

---

Penilaian

---

Rice is a food commodity that has an important role for various parties, including producers, consumers, government and society. Perum BULOG is a state-owned company that operates in the field of food security. The objectives of this research were (1) Identifying the marketing mix strategy for commercial rice carried out by Perum BULOG in Palembang City (2) Analyzing consumer perceptions of the marketing mix strategy for commercial rice carried out by Perum BULOG in Palembang City (3) Analyzing The influence of product, price, promotion and place factors on increasing the volume of commercial rice sales of Perum BULOG in Palembang City. The research was conducted at Perum BULOG, South Sumatra and Babel Regional Division. Data collection was carried out in November 2023. The method used was a non-probability sampling method. The data collected in this research is primary and secondary data. The results of this research show that the marketing mix strategy carried out by Perum BULOG Palembang City implements the 4Ps, namely product, promotion, price and place. Consumer perceptions of the marketing mix strategy for commercial rice carried out by Perum BULOG Palembang City with product, promotion, price and place variables getting a score with an average of 3.27 in the very good category, product, price, promotion and place factors have a significant and positive effect on increasing the volume of Perum BULOG commercial rice sales.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001049	T139838	T1398382024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1398382024

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2024

Collation

 xv, 68 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

630.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Agribisnis

Specific Detail Info

-

Statement of Responsibility

KA

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment