Skripsi

PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE REALME

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Penilaian

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This study aims to analyze the influence of perceived quality and brand image on purchasing decisions for Realme smartphones in Palembang City. The method used in this study is a survey with a quantitative approach, involving 100 respondents who are Realme smartphone users. Data were collected through a questionnaire that measured the variables of perceived quality, brand image, and purchasing decisions. The results of the analysis show that both perceived quality and brand image have a positive and significant influence on purchasing decisions. In addition, brand image is proven to be a more dominant variable in influencing purchasing decisions compared to perceived quality. These findings provide important insights for companies in formulating effective marketing strategies to increase product appeal in a competitive market.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003475	T175772	T1757722025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1757722025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xvii, 153 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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