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STRATEGI KOMUNIKASI HER SPHERE DALAM MEMBANGUN KESADARAN DAN PEMBERDAYAAN PEREMPUAN MUDA DI INDONESIA MELALUI MEDIA SOSIAL INSTAGRAM @HERSPHERE.ID (STUDI KASUS KAMPANYE TAHUN 2022–2024)

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Penilaian

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This study aims to analyze the communication strategies implemented by Her Sphere in its 2022–2024 campaigns using Hafied Cangara's communication strategy framework, which includes selecting the communicator, identifying the target audience, crafting the message, and choosing the media. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with Her Sphere representatives, observations of Instagram posts, and documentation of the conducted campaigns. The findings reveal that Her Sphere selects communicators who are credible, engaging, and influential in delivering messages of women's empowerment. The target audience is determined based on sociodemographic aspects and psychological profiles. Message formulation is carried out using emotional and motivational appeals. Instagram is chosen as the primary medium for campaign implementation. The study concludes that the communication strategy implemented by Her Sphere through Instagram contributes to increasing awareness and participation among young women in women's empowerment issues.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001929	T169918	T1699182025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1699182025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2025

Collation

xvi, 44 hlm.; ill.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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