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ANALISIS KONSTRUKSI SOSIAL TERHADAP PENERAPAN OPENAI DALAM PEKERJAAN MANUSIA DI INDUSTRI KREATIF DIGITAL (STUDI KASUS: PT KIVAN MEDIA INDONESIA)

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Penilaian

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This thesis is entitled "The Analysis of Social Construction on OpenAI Implementation in Human Work within the Digital Creative Industry (Case Study: PT Kivan Media Indonesia)." Social construction is a social process through actions and interactions where individuals continuously create a reality that is collectively shared and subjectively experienced. This study aimed to understand the process of social construction occurs in the implementation of OpenAI in the digital creative industry within PT Kivan Media Indonesia. A descriptive qualitative method was used to explain, describe, and illustrate the phenomenon studied, supported by interview findings and various sources, which then analyzed using the Social Construction of Technology approach by Berger and Luckmann. The results revealed that the social construction process of OpenAl's implementation in human work within the digital creative industry consists of three simultaneous moments: internalization, externalization, and objectification. In the internalization stage, the public became aware of and understood the application of OpenAl products in the digital creative industry. This was followed by the externalization stage, where society's perception had been well-formed, allowing them to adopt OpenAl practices, especially within the digital creative sector. The final stage, objectification, was characterized by the formation of an objective reality in which society had no objections to the presence of OpenAl products in media production and felt comfortable and unthreatened by the integration of technology within the digital creative industry. Keyword: Social Construction, OpenAI, Digital Creative Industry

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001029	T167045	T1670452024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1670452024

Publisher

: Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2024

Collation

vii, 99 hlm.; ilus., tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

301.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sosiologi

Specific Detail Info

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Statement of Responsibility

EM

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