Skripsi

 PERLINDUNGAN HUKUM TERHADAP PENCIPTA KONTEN PROMOSI PRODUK MELALUI PROGRAM AFILIASI SHOPEE

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Penilaian

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Affiliate marketing is digital marketing where a person promotes a product through a special a special affiliate link or code. If a purchase or transaction is made through the affiliate link, then the affiliate marketer will receive a commission. Product promotion content has become one of the most popular and effective marketing methods in the digital world. popular and effective marketing method in the digital world. However, copyright infringement often occurs in the use of promotional content without the author's permission. This research aims to know and study the legal protection of creators of promotional content through the shopee affiliate program and efforts to resolve disputes between creators and parties who infringe copyright. dispute resolution efforts between creators and parties who violate copyright. Methods research method used is normative research with a statue approach and conceptual approach and draw conclusions approach and conceptual approach and draw conclusions deductively deductive. The results of the study state that legal protection against creators of product promotion content through the shopee affiliate program whose content is used by other parties without permission, both preventively and repressively, are regulated in used by other parties without permission both preventively and repressively are regulated in Law Number 28 of 2014 concerning Copyright and Terms and Conditions of the Shopee Affiliate Program which prohibits the use of other parties without permission. Terms and Conditions of the Shopee Affiliate Program which prohibits the use and sharing of other Affiliates content belonging to other Affiliates without consent and for personal gain. personal gain. The efforts to resolve disputes in these cases by means of Alternative Dispute Resolution and Arbitration, filing a civil lawsuit at the Commercial Court. Keywords: Affiliation; Content; Creator; Legal Protection; Promotion

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407000228	T138050	T1380502023	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1380502023

Publisher

Indralaya :  Prodi Ilmu Hukum, Fakultas Hukum Universitas Sriwijaya., 2023

Collation

 xi, 120 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

340.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Ilmu hukum

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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