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STRATEGI KOMUNIKASI PROGRAM SERBUAN VAKSINASI NASIONAL SEHARI SATU JUTA ORANG UNTUK MENARIK MINAT MASYARAKAT KABUPATEN LAHAT (STUDI PADA DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN LAHAT)

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This research is entitled "Communication Strategy for the One Million People One Day National Vaccination Attack Program to Attract the Interest of the Lahat Regency Community (Study at the Lahat Regency Communication and Information Service)". This research aims to determine the communication strategy for the national vaccination campaign program for one million people a day to attract the interest of the people of Lahat Regency. This research uses a qualitative descriptive method with data obtained from interviews, observation and documentation studies. This research uses the Communication Strategy Theory by Hafied Cangara (2014) which is divided into 5 (five) elements, namely source/communicator, message, media, recipient and effect. The results of this research show that the communication service's strategy in conducting outreach related to vaccine education can attract the interest of the people of Lahat Regency, by using several methods, namely knowing who the organizers are targeting for the vaccine campaign. Through the method of compiling communication and information messages using the media, traveling around the city of Lahat using a car with loudspeakers (toa), distributing the vaccination schedule via radio at 88.6 Mhz Lahat, printing banners or banners regarding vaccination information at several points in the city of Lahat and posting these activities in the media social Instagram KOMINFO Lahat Regency. So that the organizers of the national vaccination campaign can achieve the target of one million people a day.

Availability
Inventory Code Barcode Call Number Location Status
2507001068T166870T1668702024Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1668702024
Publisher
: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xviii, 90 hlm.: Ilus., tab.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.207
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Komunikasi
Specific Detail Info
-
Statement of Responsibility
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