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REPRESENTASI LAKI-LAKI METROSEKSUAL DALAM IKLAN PRODUK PEMBERSIH WAJAH (Studi Pada Iklan MS Glow Versi Marshel Widianto Dan Babe Cabita di Youtube)

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Penilaian

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This research analyzes the representation of metrosexuals in MS Glow For Men advertisements by Babe Cabiita and Marshel Widianto using semiotic analysis. This research focuses on the scene in the ad that represents metrosexuals in the ad then analyzed using Roland Barthes' semiotic model to find the meaning of, connotation, denotation, and myth. The results of this study indicate that the existence of a metrosexual lifestyle includes changes in the lifestyle of modern men played by Babe Cabiita and Marshel Widianto as well as actors involved in advertisements that represent the characteristics of metrosexuals such as the use of skincare, dressing narcissistic or trendy, using pink suits, and displaying gestures that tend to resemble women displayed in MS Glow For Men #SEMUAJUGABISA Keywords: Semiotic, Represents Metrosexuals, MS Glow For MenAdvertisements

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001098	T167391	T1673912023	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1673912023

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xvii, 43 hlm.:ilus.; 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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