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ANALISIS KORPUS LINGUISTIK TERHADAP MANAJEMEN IMPRESI PADA PENGGUNAAN CAPTION INSTAGRAM NEWCASTLE UNITED MUSIM 2021-2023

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Penilaian

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This study focuses on the use of impression management tactics in Newcastle United's Instagram captions as an effort to build a positive impression among supporters following the challenging acquisition by the Public Investment Fund (PIF). The acquisition marked a new era for Newcastle United after the unsuccessful leadership of Mike Ashley. The research employs corpus linguistics analysis as a method to process Instagram captions, which are subsequently analyzed and categorized based on Erving Goffman’s impression management tactics: ingratiation, self-promotion, exemplification, intimidation, and supplication. The findings highlight that self-promotion emerges as the most dominant tactic employed in crafting captions and constructing narratives by Newcastle United. This tactic significantly contributes to enhancing the club's positive image, establishing strong emotional connections with fans, and improving social media engagement. This study offers practical insights for sports organizations and other entities aiming to build their image through social media platforms, demonstrating the strategic value of well-executed digital communication. Keywords: Impression Management, Corpus Analysis Linguistic, Instagram

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001007	T166597	T1665972025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1665972025

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2025

Collation

xviii, 113 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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