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STRATEGI KOMUNIKASI MEDIA SOSIAL INSTAGRAM DALAM SOSIALISASI ELECTRIC VEHICLE (STUDI KASUS PT PLN (PERSERO) UNIT INDUK DISTRIBUSI SUMATERA SELATAN, JAMBI DAN BENGKULU TAHUN 2024).

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Penilaian

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This study examines the Instagram social media communication strategy carried out by PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu in socializing Battery Electric Vehicle (BEV). In this study, the researcher utilized quaitative research methods by conducting a descriptive approach by collecting data from interviews, observation, and documentation. Based on the conducted research, it is found that PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu still needs to make better improvisations in publishing content related to the socialization of Battery Electric Vehicle (BEV). Improvisations can be done in various ways, including constantly creating contents based on popular trens among the public and conducting better social media management. It is hoped that with these improvisations, people who need informantions about BEV can be informed and increase audience engagement on the Instagram social media page owned by PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000985	T166767	T1667672024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1667672024

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xix, 66 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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