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PENGARUH KOMUNIKASI PERSUASIF BOIKOT PRODUK PRO ISRAEL TERHADAP SIKAP MASYARAKAT DI MEDIA SOSIAL X

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Penilaian

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Persuasive communication is a key technique for spreading campaign messages and activism, especially on significant issues like the Israel-Palestine conflict. Boycotts are an effective form of persuasive messaging to voice support for Palestine. This research method uses a descriptive quantitative approach by distributing questionnaires to 100 followers of @erlanishere X account as research samples, based on the Elaboration Likelihood Model (ELM) theory. The results showed that persuasive messages from @erlanishere had a positive and significant impact, influencing 32.2% of people's connitive attitudes on social media X and encouraging active participation in boycotting pro-Israel products. Meanwhile, the remaining 67.8% is influenced by other aspects that were not measured or explained, including user access to various social media platforms, where the information shared may carry similar content but be delivered differently based on user interests, which is not the focus of this study. These findings emphasize the power of persuasive messages in encouraging social media engagement and shaping public attitudes in activism.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000970	T166743	T1667432024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1667432024

Publisher

: Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xii, 108 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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