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PENGARUH PRODUCT QUALITY DALAM E-COMMERCE SHOPEE TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA

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Penilaian

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This study aims to determine the effect of product quality in Shopee e-commerce on customer loyalty among students of the Economic Education Study Program, FKIP, Sriwijaya University in the 2022 Academic Year. This study uses a quantitative approach with a causal associative research type. The research sample consisted of 63 students taken using a purposive sampling technique. Data collection techniques were carried out through questionnaires, interviews, and documentation. Data were analyzed using prerequisite tests, namely normality tests and linearity tests and hypothesis tests, namely simple regression analysis. The results of the study showed that there was an influence between product quality on customer loyalty with a determination coefficient value showing an influence of 5.66%, which means that 94.34% of customer loyalty was influenced by other variables outside this study. The t-test shows that the t-value of 1.9445 ≥ t-table 1.525, which means that Ho is rejected and Ha is accepted, so it can be concluded that there is a positive influence between product quality on customer loyalty. This study provides an understanding of the importance of product quality in maintaining customer loyalty and opens up opportunities for further researchers by adding other independent variables such as price, service, and promotion. Keywords: Product Quality, Customer Loyalty, E-commerce

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003124	T174049	T1740492025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1740492025

Publisher

: Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xv, 46 hlm.; ill.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

330.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi

Specific Detail Info

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Statement of Responsibility

EM

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