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PENGARUH KEMUDAHAN BERBELANJA TERHADAP MINAT BELI BARANG SECARA ONLINE PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA

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Penilaian

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Rapid technological advances have driven significant changes in people's lifestyles, including students, who now tend to switch from offline shopping habits to online shopping due to the various conveniences offered in online store applications. This study is important to study because it can provide insight into the factors that influence consumer behavior, especially students, in shopping online. This study uses a quantitative approach with a causal associative method. Data collection techniques were carried out through distributing questionnaires, and data were analyzed using a simple linear regression test, as well as a t-test and coefficient of determination. The results of the analysis show that there is an influence between ease of shopping and online shopping interest, with a determination value of 11% indicating that the ease of shopping variable contributes to students' online shopping interest. The t-test strengthens these results with a value of 4.819> 1.653, so it can be concluded that ease of shopping has a significant effect on interest in buying goods online. These results show the importance of the ease aspect in increasing online shopping activities among students. Keywords: Ease of shopping, buying interest

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003087	T174052	T1740522025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1740522025

Publisher

: Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xii, 88 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

330.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi

Specific Detail Info

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Statement of Responsibility

EM

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