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PENGARUH ENDORSEMENT INFLUENCER TERHADAP PERILAKU KONSUMTIF DAN MINAT MENABUNG SISWA KELAS X JURUSAN AKUNTANSI KEUANGAN DAN LEMBAGA DI SMK NEGERI 1 PALEMBANG

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Penilaian

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The rapid development of technology has made social media an integral part of daily life, especially among the younger generation. In this digital era, influencer endorsements have an important role in influencing purchasing decisions and student consumptive behavior which can reduce motivation to save. This is what prompted researchers to conduct research that aimed to determine the influence of influencer endorsements on consumptive behavior and savings interest of class X Students Majoring in Financial Accounting and institutions at SMK Negeri 1 Palembang. The sample consisted of 59 students using the probability sampling method with a simple random sampling technique. The data collection technique uses questionnaires and interviews as supporting data, which have previously been tested for validity and reliability. Before testing the hypothesis, a prerequisite test for data normality was carried out and the results were normally distributed data. The results of hypothesis 1 test showed that t counted as 11.3431 > t table 1.671, with a differentiation coefficient of 69.14%, indicating that influencer endorsement had a significant influence on consumptive behavior, and hypothesis testing 2 showed that t count was 20.11 > t table 1.671, with a differentiation coefficient of 87.6%, indicating that influencer endorsement had a significant influence on saving interest. Thus, it is necessary to carry out supervision, learning as education for students so that they can be more rational in using the money they have. Keywords: Influencer Endorsement, Saving Interest, Consumptive Behavior, SMKN 1 Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003084	T174051	T1740512025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1740512025

Publisher

: Prodi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2025

Collation

xviii, 90 hlm.: Ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

330.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi

Specific Detail Info

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Statement of Responsibility

EM

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