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PENGEMBANGAN MODEL PEMBIAYAAN LAYANAN INFORMASI BERBASIS INCENTIVE DEMAND RESPONSE DAN STRATEGI BUNDLING DENGAN MEMPERTIMBANGKAN FUNGSI UTILITAS PERFECT COMPLEMENTS

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Penilaian

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Internet service financing has become a major issue in the global economy. Optimal pricing plays an important role in maintaining the loyalty of existing customers and maximizing the potential profitability of the company. This research aims to design and optimize an improved model of financing information services based on incentive demand response with the application of bundling strategies and considering perfect complements utility functions using three payment schemes namely flat fee, usage based, two part tariff. The improved model aims to maximize the profit of internet service provider incentives which will be compared with the improved model of internet incentives using the perfect substitute utility function. The data used is secondary data, namely traffic data from one of the local servers in Palembang city, which is then solved with LINGO 13.0 software. The optimal solution is obtained through an improved internet incentive model using the perfect complements utility function and the application of bundling in the subcases of cost changes and quality of service increases. This solution applies to three financing schemes with a value obtained of IDR1,705.08/kbps compared to previous research using the perfect substitute utility function which is IDR1,393.940/kbps so that internet service provider can still maximize their profits by IDR311.14/kbps.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507003095	T174065	T1740652025	Central Library (Reference)	Available

Detail Information

Series Title

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Call Number

T1740652025

Publisher

: Prodi Ilmu Matematika, Fakultas Matematika Dan Ilmu Pengetahuan Alam Universitas Sriwijaya., 2025

Collation

xiii, 48 hlm. : ilus. ; tab. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

510.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Matematika

Specific Detail Info

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Statement of Responsibility

EM

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