Skripsi

ANALISIS PERBANDINGAN PENDAPATAN USAHA MIKRO KECIL SEBELUM DAN SESUDAH MENGIKUTI PROGRAM PEMASARAN (STUDI KASUS UMK PEMPEK BINAAN RUMAH BUMN SUMSEL DI KOTA PALEMBANG)

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Penilaian

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The objectives of this research are to analyze the significance of income differences among pempek MSE before and after participating in the Rumah BUMN Sumsel marketing program in Palembang city. This study was conducted in Palembang City, South Sumatra, from November to December 2024. The sampling method used in this research is the census method. The samples used in this study were pempek MSE owner. Data collection was carried out through interviews and structured questionnaires. The research results show that there is a significant difference in the income of pempek entrepreneurs before and after participating in the Rumah BUMN Sumsel marketing program, with the average income increasing from IDR6,732,173.85/month before joining the program to IDR10,508,900.10/month after participating in the marketing program.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002567	T171415	T1714152025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1714152025

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025

Collation

xv, 134 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Agribisnis

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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