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ANALISIS SALURAN DAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA SUMBER SUKO KECAMATAN BELITANG KABUPATEN OGAN KOMERING ULU TIMUR

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Penilaian

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Abstract Organic rice is one of the leading commodities in a sustainable agricultural system because it does not use chemical fertilizers and pesticides. Such as large marketing margins, price imbalances between farmers and consumers, and long distribution chains. This study aims to: (1) to analyze the marketing channels of organic rice in Sumber Suko Village, Belitang District, OKU Timur Regency, (2) to calculate the amount of organic rice marketing margin in Sumber Suko Village, Belitang District, OKU Timur Regency, (3) to analyze the marketing strategy of organic rice in Sumber Suo Village, Belitang District, OKU Tmur Regency.. The results showed that there were three patterns of organic rice marketing channels in Sumber Suko Village, Belitang District, East Ogan Komering Ulu Regency, namely marketing channel I (farmer-consumer), marketing channel II (farmer-Gapoktan-consumer), and marketing channel III (farmer-collecting trader-consumer). Marketing channel I has no marketing institutions, farmers share 100%, efficiency 0,00%. Marketing channel II has a marketing margin of Rp4,000 per kilogram, farmers share 77,78%, efficiency 5,94%. Marketing channel III has a marketing margin of Rp6,000 per kilogram, farmers share 70%, efficiency 4,50%. The results of the IFE matrix analysis show that the internal conditions are in a strong position with a total score of 3,29 while the EFE matrix obtained a total score of 3,21. Based on SWOT analysis, it is in quadrant I which supports the implementation of aggressive strategies. In this quadrant, the strategy that can be carried out is to maximize strengths and take advantage of existing opportunities. Keyword: marketing channels, marketing margin, organic rice, SWOT analysis

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002428	T171434	T1714342025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1714342025

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025

Collation

x, 105 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.807

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Strategi Pemasaran

Specific Detail Info

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Statement of Responsibility

MI

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