The Sriwijaya University Library

  • Home
  • Information
  • News
  • Help
  • Librarian
  • Login
  • Member Area
  • Select Language :
    Arabic Bengali Brazilian Portuguese English Espanol German Indonesian Japanese Malay Persian Russian Thai Turkish Urdu

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

{{tmpObj[k].text}}
Image of HUBUNGAN EFEKTIVITAS MARKETPLACE DENGAN TINGKAT KEBERHASILAN USAHA MIKRO KECIL MENENGAH (UMKM) BIDANG PERTANIAN DI KECAMATAN GANDUS KOTA PALEMBANG

Skripsi

HUBUNGAN EFEKTIVITAS MARKETPLACE DENGAN TINGKAT KEBERHASILAN USAHA MIKRO KECIL MENENGAH (UMKM) BIDANG PERTANIAN DI KECAMATAN GANDUS KOTA PALEMBANG

Siprianti, Nadia - Personal Name;

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

The growth of the digital economy has encouraged the use of marketplaces as an effective platform for Micro, Small, and Medium Enterprises (MSMEs), especially in the agricultural sector. This study aims to: (1) Measure the effectiveness of marketplaces for agricultural MSMEs in Gandus District, Palembang City, (2) Measure the level of success of these MSMEs, and (3) Analyze the relationship between marketplace effectiveness and MSME success. The research uses a survey method, collecting data through questionnaires distributed to 35 MSME actors selected via simple random sampling. The results indicate that marketplaces are highly effective in supporting the success of agricultural MSMEs. Marketplaces help increase sales, expand market reach, and provide secure and efficient systems for payment and shipping, all of which contribute to user satisfaction. Moreover, the use of marketplaces improves business management, particularly in terms of operational efficiency and time utilization. MSME success can be seen from increased profits, productivity, and competitiveness. Marketplaces also contribute to building a positive business image and improving revenue in the digital marketplace. The costs charged by marketplace platforms are considered reasonable and balanced with the benefits received, making their use a worthwhile investment. Using Spearman Rank correlation analysis, the study finds a positive and significant relationship between the effectiveness of marketplaces and MSME success. The more effectively a marketplace is utilized, the greater the level of business success achieved. Thus, maximizing marketplace use is a key strategy for agricultural MSMEs to grow, remain competitive, and thrive in the digital era. Keywords: effectiveness, marketplace, MSMEs


Availability
Inventory Code Barcode Call Number Location Status
2507002426T171435T1714352025Central Library (Reference)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1714352025
Publisher
Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2025
Collation
xvi, 113 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
338.507
Content Type
Text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Usaha Mikro Pertanian
Specific Detail Info
-
Statement of Responsibility
MI
Other version/related

No other version available

File Attachment
  • HUBUNGAN EFEKTIVITAS MARKETPLACE DENGAN TINGKAT KEBERHASILAN USAHA MIKRO KECIL MENENGAH (UMKM) BIDANG PERTANIAN DI KECAMATAN GANDUS KOTA PALEMBANG
Comments

You must be logged in to post a comment

The Sriwijaya University Library
  • Information
  • Services
  • Librarian
  • Member Area

About Us

As a complete Library Management System, SLiMS (Senayan Library Management System) has many features that will help libraries and librarians to do their job easily and quickly. Follow this link to show some features provided by SLiMS.

Search

start it by typing one or more keywords for title, author or subject

Keep SLiMS Alive Want to Contribute?

© 2025 — Senayan Developer Community

Powered by SLiMS
Select the topic you are interested in
  • Computer Science, Information & General Works
  • Philosophy & Psychology
  • Religion
  • Social Sciences
  • Language
  • Pure Science
  • Applied Sciences
  • Art & Recreation
  • Literature
  • History & Geography
Icons made by Freepik from www.flaticon.com
Advanced Search