Skripsi

PENGARUH KEUNGGULAN KOMPETITIF HIJAU, INOVASI HIJAU, DAN BUDAYA ORGANISASI HIJAU TERHADAP KINERJA KEBERLANJUTAN (STUDI EMPIRIS PADA HOTEL-HOTEL DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the influence of green competitive advantage, green innovation, and green organizational culture on sustainability performance. The objects of this study are managers, supervisors, and department heads who work in 3, 4, and 5-star hotels located in Palembang City. Using a purposive sampling method. The number of respondents in this study was 41 respondents. This study uses a quantitative approach with primary data, with the SmartPLS4 analysis tool. The results of the analysis show that green competitive advantage, green innovation, and green organizational culture have an influence on sustainability performance.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002414	T171577	T1715772025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1715772025

Publisher

Indralaya : Prodi Akuntansi, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xvii, 94 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen pemasaran

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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