Skripsi

PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP LOYALITAS PELANGGAN PENGGUNA APLIKASI TRANSPORTASI ONLINE GRAB DI KOTA PALEMBANG

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Penilaian

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Competition in the online transportation industry in Indonesia is becoming more intense, especially between Grab and Gojek. Although Grab has a large user base, its position in retaining customers is still not entirely strong. The results of interviews with Grab in Palembang City show that one of the factors for Gojek's dominance is because of its earlier presence in Indonesia, so that people are familiar with using the application. This study uses quantitative methods to analyze the effect of e-service quality and price on customer loyalty. Data was collected through distributing questionnaires to 84 respondents and analyzed using SmartPLS. The results showed that the e-service quality variable had a positive and significant effect on customer loyalty of Grab online transportation application users in Palembang City, the price variable had a positive and significant effect on customer loyalty of Grab online transportation application users in Palembang City.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507002395	T171664	T1716642025	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1716642025

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2025

Collation

xv, 119 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

005.360 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Sistem informasi

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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