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MCDONALISASI PADA PENGGEMAR KONSER GRUP NCT DI INDONESIA

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Penilaian

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In recent years, K-pop concerts, especially those involving the group NCT, have rapidly developed in Jakarta, Indonesia, thanks to the support of metropolitan infrastructure. NCT, with the ability to add members and form subunits, often holds concerts that attract many fans, with tickets selling out in a short time. The high ticket sales reflect the influence of popular culture on the youth and make it a part of the social ideology. NCT concerts, such as SMTOWN at Gelora Bung Karno, highlight the application of the "McDonaldization" concept-efficient, calculable, predictable, and controllable in the music industry. This research aims to explore how K-pop culture, particularly NCT concerts, influences consumer behavior in Indonesia between 2022 and 2024, and the impact of McDonaldization in the cultural entertainment sector. By using a qualitative descriptive methodology and social media insights, this research reveals significant social and economic changes driven by increased consumption. Keywords: McDonaldization, Concert, NCT Group Fans in Indonesia

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000929	T166740	T1667402024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1667402124

Publisher

Indralaya : Prodi Sosiologi, Fakultas Ilmu Sosial Dan Politik Universitas Sriwijaya., 2024

Collation

xi, 137 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

301.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sosiologi

Specific Detail Info

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Statement of Responsibility

EM

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