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ANALISIS DAN PERBANDINGAN USER EXPERIENCE (UX) APLIKASI MOBILE LEARNING RUANGGURU DAN QUIPPER MENGGUNAKAN METODE MECUE QUESTIONNAIRE 2.0

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Technological advancements have driven the development of mobile learning applications as flexible and interactive learning tools. Ruangguru and Quipper are two popular mobile learning applications in Indonesia that offer similar features, such as educational videos, practice exercises, and tutor access. This study aims to analyze and compare the user experience (UX) of both applications using the MeCUE Questionnaire 2.0 method, which consists of five modules with ten evaluation indicators: Usefulness, Usability, Visual Aesthetics, Status, Commitment, Positive Emotions, Negative Emotions, Intention to Use, Product Loyalty, and Overall Evaluation. Data collection was conducted through a questionnaire distributed to users who have used both applications. The results indicate that Ruangguru outperforms Quipper in all aspects of the ten MeCUE Questionnaire 2.0 indicators, with the highest score in Visual Aesthetics (6.0). Meanwhile, Quipper received the lowest score across all ten indicators, with the lowest being in Commitment and Product Loyalty (4.96). These findings are expected to provide valuable insights for application developers to enhance user experience and improve competitiveness in the mobile learning market.

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2507001734T169498T1694982025Central Library (REFERENCES)Available
Detail Information
Series Title
-
Call Number
T1694982025
Publisher
Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya.,
Collation
xvi, 49 hlm.; ilus.; tab.; 29 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
005.36
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Sistem informasi
Prodi Sistem Informasi
Specific Detail Info
-
Statement of Responsibility
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