Skripsi

PENGARUH AFFILIATE MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC PADA PLATFORM BELANJA TIKTOK SHOP DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the effect of Affiliate Marketing and Online Customer Review on purchasing decisions for Skintific skincare products on the Tiktokshop shopping platform in Palembang city. The research method used is quantitative method. The data used in the study are primary data and secondary data. The sampling technique used non-probability sampling techniques with a sample size of 100 respondents. The data collection technique used a questionnaire that had been tested for validity and reliability. The analytical tools in this study are partial test (t-test), simultaneous test (F test), and multiple regression analysis. The results showed that the Affilite Marketing variable partially had a significant effect with T count> T table, namely 4.035 1.98, with a significance value of 0.00 0.05. While the Online Customer Review variable partially has a significant effect on purchasing decisions with T count> T table, namely 5.28> 1.98, with a significance value of 0.00 F table, namely 67.716 3.09 and a significance level of 0. Keywords: Affiliate Marketing, Online Customer Review, purchase decision

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001604	T168542	T1685422025	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1685422025

Publisher

: Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xxi, 134 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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