Skripsi

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KEDAI KOPI STARBUCKS DI PALEMBANG

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Penilaian

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This research aims to find out the influence of service quality on consumer satisfaction when purchasing products at Starbucks coffee shops in Palembang partially and simultaneously. The method used is cause and effect or causality between research variables through hypothesis testing. The sampling technique used in this research is non-probability sampling with a purposive sampling technique, namely a method of sampling data sources using certain techniques. This research uses multiple linear regression methods with a sample size of 100 people. The results of this research show that simultaneously the five variables have an influence on customer satisfaction and separately/partially the service quality variable has significant influence on customer satisfaction with a percentage of 89,4%.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001772	T141587	T1415872024	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1415872024

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2024

Collation

xix, 107 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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