Skripsi

PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN (TRUST) TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI ALFAGIFT PADA MASYARAKAT DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the effect of perceived ease of use, perceived usefulness, and trust on purchasing decisions through the Alfagift application on people in the city of Palembang. This study uses a quantitative approach using primary data and secondary data. The sampling method uses a non-probability sampling method using a purposive sampling technique with a sample size of 100 respondents, and then the data is processed using SPSS version 30. Data analysis techniques use the F test, T test, and multiple linear regression. The results of the study show that perceived ease of use, perceived usefulness, and trust have a significant effect on purchasing decisions both simultaneously and partially. The dominant perceived usefulness variable influences purchasing decisions through the Alfagift application on people in the city of Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001595	T168896	T1688962025	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1688962025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xviii, 96 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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