Skripsi

PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SUNSCREEN WARDAH DI KOTA PALEMBANG

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Penilaian

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This study aims to determine the effect of Social Media Marketing and Influencer Marketing on Purchasing Decisions on Wardah sunscreen products in Palembang City. This type of research is quantitative research. Sample collection was carried out using non-probability sampling techniques with purposive sampling method which amounted to a sample of 100 respondents. The analysis technique used is multiple linear analysis techniques using SPSS Statistic 30 for Windows. The results of this study indicate that Social Media Marketing and Influencer Marketing have a positive and significant influence both partially and simultaneously on purchasing decisions for Wardah sunscreen products in Palembang City. Keywords: social media marketing, influencer marketing, purchase decision.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001570	T168875	T1688752025	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1688752025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xix, 113 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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