Skripsi

PENGARUH SOCIAL MEDIA ADVERTISING TERHADAP INTERAKSI PENGGUNA INSTAGRAM PADA IM BOUTIQUE

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Penilaian

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The research is motivated by the importance of the Instagram Ads strategy in increasing user interaction and the effectiveness of IM Boutique's digital marketing. The research data analysis used in this research is Quantitative Data analysis with the method (archival research) archival research on past events (historical) The data source is secondary data. The population in this study is new customers in Indonesia who are female with an age above 21 years. Techniques for collecting data through Archival Study, where data and information are collected directly from managers and IM Boutique customers through Meta adds. Data is processed with the help of SPSS 26.00. analysis technique used is Simple Linear Regression Analysis and Normality test. The results showed that the number of impressions, frequency of broadcast, and the amount of ad spending per day had a significant effect on Instagram user interaction at IM Boutique. An optimal digital marketing strategy, including the use of Instagram Ads features and proper targeting, increases engagement and conversion potential. The regression analysis results show that 99.9% of the interaction variation can be explained by these three factors. Therefore, IM Boutique needs to continue optimizing its digital advertising strategy to increase marketing and sales effectiveness.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001566	T169021	T1690212025	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1690212025

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2025

Collation

xv, 75 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Manajemen
Prodi Manajemen,

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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