Skripsi

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DALAM MEMBELI SAYURAN ORGANIK DI SUPERMARKET KOTA PALEMBANG

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Penilaian

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The aims of this research are (1) to analyze consumer priorities regarding the attributes that consumers most consider when buying organic vegetables at the Palembang City Supermarket, (2) to analyze what factors influence consumer satisfaction in buying organic vegetables at the Palembang City Supermarket. Organic vegetables are vegetables that are cultivated organically without using pesticides or other chemicals. The research method used is the survey and interview method with the help of a questionnaire, the sampling method is the Accidental Sampling method. This research was conducted from December 2023 to January 2024 with a sample size of 35 respondents. The data collected is primary data and secondary data. Data processing was carried out using quantitative descriptive methods using Excel for order of interest analysis as well as primary data processing and using SPSS for multinomial logistic regression analysis. Based on the research results, it is known that the attribute of organic vegetables that is the main priority for organic vegetable consumers is physical perfection. Meanwhile, the length of freshness of vegetables, the price of organic vegetables, the packaging used by organic vegetables and the color of vegetables are next in order, which means they are not too important. Factors that have a significant influence on consumer satisfaction in buying organic vegetables at Palembang City Supermarkets are quality factors and service factors, while price factors do not have a significant influence. Keywords: consumer satsfaction factors, organic vegetable attribute, organic vegetables

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002243	T142810	T1428102024	Central Library (References)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1428102024

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian., 2024

Collation

xi, 49 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Agribisnis
Sayuran organik

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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