Skripsi

ANALISIS STRATEGI PEMASARAN SECARA ONLINE DAN OFFLINE DALAM MENINGKATKAN DAYA TARIK KONSUMEN DI HIDROPONIK CENTER PALEMBANG SUMATERA SELATAN

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Penilaian

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The tight competition in the agribusiness sector makes the hydroponic business must be able to implement the right strategy in winning the competition and increasing consumer attractiveness. This research aims to (1) Describe the hydroponic vegetable marketing strategy that has been implemented online and offline at the Hydroponic Center Palembang. (2) Compare the revenue based on both marketing strategies. (3) Analyze internal and external factors that affect hydroponic vegetable marketing, (4) Develop recommendations for optimal marketing strategies. This research was conducted at the Hydroponic Center Palembang in July 2023. The research method used a case study method and direct interviews with business owners. The data used are primary and secondary data. The results of this study are (1) Online marketing strategies involve social media with a focus on informative content, while offline includes local casts, brochures, and direct promotion. (2) Evaluation of online and offline marketing strategies is constrained by revenue comparison due to the lack of online revenue records. Improved financial management is needed to develop online revenue records, ensuring proper evaluation of strategy effectiveness. (3) Analysis of internal and external factors identified strengths, weaknesses, opportunities, and threats affecting the Palembang Hydroponic Center. (4) Strategy recommendations involve improving financial management, developing online revenue records, and improving internal weaknesses. With this approach, Hidroponic Center Palembang can create a comprehensive marketing strategy that combines online and offline, increasing traction in the market and strengthening presence in the hydroponic industry in Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002458	T143069	T1430692024	Central Library (Refrences)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1430692024

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian., 2024

Collation

xv, 95 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Strategi Pemasaran
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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