Skripsi

STRATEGI MANAJEMEN KOMUNIKASI KRISIS HUMAS KEPOLISIAN DAERAH LAMPUNG (Studi Pada Kasus Video “Lampung Dajjal” yang Diunggah Akun Tiktok @awbimaxreborn)

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Penilaian

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This research aims to analyze the crisis communication management strategy implemented by the Public Relations division of the Regional Police (Polda) of Lampung in handling the crisis caused by the spread of the viral video "Lampung Dajjal" uploaded by TikTok account @awbimaxreborn. Using a qualitative approach and case study method, this research analyzes the application of Situational Crisis Communication Theory (SCCT) across four dimensions of crisis communication strategies: Deny, Diminish, Rebuild, and Bolstering. The findings reveal that Lampung Regional Police Public Relations implemented most SCCT strategies but did not employ the Attack the Accuser, Apology, and Ingratiation strategies. Although crisis management efforts were conducted through various approaches such as clarification, Compensation in the form of report withdrawal, and strengthening positive image, public response still showed dissatisfaction, indicating the need for a more effective approach in managing crisis communication and building public trust. Keywords: crisis communication management, police public relations, social media, communication strategy

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001506	T168134	T1681342024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1681342024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sriwijaya., 2024

Collation

xviii, 177 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.401 07

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Strategi Manajemen

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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