Skripsi

ANALISIS STRATEGI PEMASARAN KARET MELALUI SISTEM LELANG DALAM MENINGKATKAN PENDAPATAN PETANI KARET DI DESA LALANG SEMBAWA KECAMATAN SEMBAWA KABUPATEN BANYUASIN

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Penilaian

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Rubber is an important agricultural commodity in Indonesia, contributing significantly to the national economy. This research aims to investigate the rubber marketing system through auction systems, analyze the income level of farmers, and identify effective marketing strategies for rubber farmers in Indonesia. Auction systems offer price transparency and market diversification opportunities, while non-auction approaches provide price certainty but lack transparency. Understanding this dynamic is crucial for increasing farmers' income and developing sustainable rubber marketing strategies in rural areas. Independent sample tests confirm that the income difference between the two groups is statistically significant, with auctioned farmers consistently earning higher income. The rubber marketing strategy in the village includes improving rubber products and strengthening marketing agents through auction systems, aiming to enhance product quality and the prices received by farmers.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407002987	T144635	T1446352024	Central Library (Refrences)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1446352024

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian., 2024

Collation

xv, 84 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Agribisnis
Kualitas Karet

Specific Detail Info

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Statement of Responsibility

KA

Other version/related

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