Skripsi

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGGUNA JASA PADA JASA FIFIN WEDDING ORGANIZER KOTA PALEMBANG

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Penilaian

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Interpersonal communication, also known as interpersonal communication, refers to the process of exchanging meaning between interacting individuals which can be a factor influencing service user satisfaction. This research aims to analyze, prove and determine the influence of service quality on service user satisfaction with Fifin Wedding Organizer services in Palembang City. The research uses quantitative methods with a survey approach via questionnaires. Service quality variables are measured through five dimensions, namely physical evidence (tangibles), reliability, responsiveness, assurance and empathy, while service user satisfaction is measured based on conformity to expectations, interest in repurchasing, and willingness to recommend. The research results show that service quality has a positive and significant influence on service user satisfaction. The assurance and empathy dimensions provide the greatest contribution in increasing service user satisfaction, while the physical evidence dimension has a relatively smaller influence. This research also found that satisfied service users tend to recommend Fifin Wedding Organizer services to others, which contributes to strengthening the company's image in the wedding services market. This research provides practical implications for Fifin Wedding Organizer to improve service quality, especially in aspects that are priorities for service users, in order to maintain and increase service user satisfaction. In addition, it is hoped that the results of this research can become a reference for developing service theory in the context of the wedding services industry in Indonesia.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507001194	T167524	T1675242024	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1675242024

Publisher

Indralaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Siwijaya., 2024

Collation

xiv, 98 hlm.; ill.; tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Agribisnis
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

TUTI

Other version/related

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