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STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT ANGKASA PURA II DALAM MENGEMBANGKAN UMKM DI SUMATERA SELATAN

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Penilaian

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The growth of Micro, Small and Medium Enterprises (MSMEs) in Indonesia had recently become a trend in the trade sector, which naturally provided a positive impact on national economic growth. In the middle of this situation, the government and several companies had started to consider MSMEs for investment through Corporate Social Responsibility (CSR) programs, one of which was PT Angkasa Pura II. The purpose of this research was to understand PT Angkasa Pura II's CSR communication strategy in developing MSMEs in South Sumatra. In this study, the researcher used Rusdianto's CSR Communication Strategy theory with a qualitative descriptive approach. Data collection techniques in this study included interviews, observations, documentation, and literature studies. The results of this study explained that PT Angkasa Pura II’s CSR communication strategy included a several featured programs which are MsMEs Creative program, MsMEs Exhibition program, and Local Creative Festival. The conclusion reached was that in implementing CSR programs, communication plays a crucial role in ensuring that the messages conveyed by the company through these programs are effectively delivered.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507000745	T166299	T1662992024	Central Library (Reference)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1662992024

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2024

Collation

xvi, 118 hlm., ilus., tab.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.207

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

EM

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